The (Probably) most definitive (Ever) in the world Whisky gift guide to Christmas Ever from Prestige Whisky - Part Un

'Ello, HardWorker1 from Prestige Whisky here, it's getting close to a certain gift related, over-eating time of year and in the retail trade apparently we have to try and convince people to buy stuff from us to give to other people - personally, I think you should just buy whisky and keep and drink (responsibly) it yourself. But Hey, I didn't create either a post industrial capitalist society or 2,000 plus year old religion with obligatory messiah whose birthday happens to fall at the end of December (is it a co-incidence that David Beckhams birthday is in late December - I don't think so!) - so here's the first of our two part (maybe three, haven't decided how far I can spin out the list of recommendations yet to be honest). celebration of Prestige Whisky, the (Probably) most definitive (Ever) in the world Whisky gift guide to Christmas Ever


As ever it's only October and I'm about to write the following words in anger : -

"Christmas fast approaches"

There, I did it, it's now in print and I can't go back on it. So with that one big elephant in the room 'outed' lets crack on with selling you guys some real quality whisky for Christmas !!!

As Christmas fast approaches more and more of our customers and potential customers (i.e. the ones who don't know it yet) are on the look out for that unique and perfect gift to buy for their loved one.

Have a think about it, is a tie,set of hankies (handkerchiefs for the Americans amongst you) some socks or the perfect (Hi Karate - yes I am showing my age here!) aftershave really going to cut it?

Well Ebeneezer, have you really thought about what you'd like your nearest and dearest to think about their gift ? After all, people might say that it's the thought that counts but in the real world it's actually about quality, innovation, and moolah (only joking - although we do have some real quality stuff at reasonable prices lol !) so why not consider that perfect different gift of a unique bottle of single malt or blended malt whisky. Now given that I run an on-line whisky business I bet you're really surprised about that gift recommendation aren't you ?

Here at Prestige Whisky Towers we have very carefully selected a multi award winning range of single malts and unique blended whiskies from Scotland and indeed malts and blends from as far afield as Japan, the USA and Wales (that's right, we've gone as far as popping down the M4). Which reminds me of a very silly joke about how you get two Whales in a mini which I won't proceed with as it will only serve to confuse our overseas readers.

Onto business and getting serious about our marketing, as many of you know we (that's the royal 'we' and I actually mean you, I personally never go into those types of places) can easily take a trip to our local supermarket (I'm obviously not talking Aldi here though) and find the usual mass market malt collection of a maximum of ten malts (Balvenie, Glenfiddich and possibly Jura but that's about it) but the stuff in the Hypermarkets will never have that real appeal of becoming a proper collectors piece or indeed be a malt that one can boast is one of a very limited edition from some of the worlds best malt distilleries in the world. Most importantly for us, the supermarket level stuff doesn't promote the following comments or questions :

"Wow, really cool bottle!"

"I've heard of this brand but it's 40 years old, what does that mean?"

"It tastes great but who the hell are Glendullan ?"

You see, as we've said before at PW, it's not just about making that sale for us. Sure we'd like your hard earned pennies but not if you want to buy off the shelf whisky that (with respect - 'cos some of the lower priced blends are actually excellent and should be drunk and enjoyed along with the finest of malts) just isn't special. you see we want to give you the wow factor, the thirst (pardon the pun) for knowledge about your whisky and the excitement of seeing your giftee as they first set eyes on something that isn't socks or Auntie Beryls false teeth that Uncle Bert thought was a novelty beer bottle opener and wrapped by mistake without his reading glasses on.


PW Top Tip 1 for Christmas - if you have to invite Uncle Bert and Aunt Beryl on Christmas day, make sure that you don't have any decent expressions on hand - you know they drink it like pop and don't appreciate your £ 180 Glenlivet 25 Year Old (also available incidentally within the Speyside section of www.prestigewhisky.com)


Anyway, where was I ..... ah yes, here at PW Towers, we have carefully chosen a selection of whiskies that in many cases are in very limited suppy,some are very rare indeed! You're going to have to be quick then - our on-line servers are now waiting for throngs of you to log on.

THE END OF PART ONE

PS.

Wow, that was both entertaining and informative to write (actually, since I already knew all that stuff it wasn't really that informative but I do now have a deep understanding of the save process on google docs - so I have grown both as a person and comedian as well).

Watch out next week for part two of this exciting and information article where I might actually get around to talking about actual whisky.